Date new lifestyle store will open in Bluewater with free goody bags and live DJ

An opening date has now been announced for a new lifestyle store heading to Bluewater, with the launch to be celebrated with freebies and live music. Miniso will open its first ever Kent store on Friday June 7 at 12pm.

The global lifestyle retailer, known for its unique homeware products and adorable plushies, will be found on the Lower Thames Walk, opposite Foot Locker. Departing from the signature pink-aesthetic that Miniso is known for, the store will instead feature an eye-catching blue colour palette.

It will also be one of just a few stores to feature the brand’s new beauty and self-care range, including face masks, hand creams, and lip masks. There will be snacks, accessories and blind box collectibles for customers to browse, plus a real focus on products from the 80s and 90s that are seeing a revival, with collections inspired by Snoopy, Care Bears and Hello Kitty.

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To celebrate the opening, a live DJ will be performing at the store on the day, while the first 300 customers will receive a complimentary goody bag valued at over £25 with any purchase. The brand’s mascot PenPen will also be attending to meet fans and take snaps.

The store will have a distinct blue colour palette
The store will have a distinct blue colour palette
(Image: Miniso/Bluewater)

Saad Usman, Chief Operating Officer at MINISO UK, said: “At MINISO, unveiling the first-ever Blue store at Bluewater Shopping Centre marks an exciting new chapter for us. This is our third store opening of 2024, with more to come as we expand our presence across the UK.

“As the very first MINISO store in Kent, we’re thrilled to bring the blue to Bluewater and spread MINISO’s joy to more premier shopping centre destinations. We can’t wait for customers to immerse themselves in this vibrant new space.”

James Waugh, Centre Director at Bluewater, added: “At Bluewater we strive to offer our guests the best possible shopping experience. We’re delighted to welcome such an innovative brand as MINISO to our retail line-up, we are sure that MINISO will make a great addition to the centre.”

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